Strulch Blog

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Here It Is The Strulch Viral Marketing Campaign - A New Force For Good In The World!
18
SEP
2012

Here It Is The Strulch Viral Marketing Campaign - A New Force For Good In The World!

I told you last year that following advice from Dave Stewart we decided to try a new way of reaching customers. A new audience and one possibly more in tune with 'the web'. We have been very fortunate in our customers so far but to grow the business we need to get the message out there. We know it’s good because you have told and our challenge to get more people using Strulch and to do it cost...
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18
SEP
2012

Help Comes From An Unusual Source- Dave Stewart Rock Star And Creative Genius!

Last year Jackie won a Business Link competition and received her award at The International Business Conference in Harrogate. One of the guest speakers was Dave Stewart ( one time Eurythmics). Not only is Dave a super star musician, he also advises the likes of Nokia. His talk centred around being creative in business and how ideas can germinate. He offered to comment on marketing issues faced...
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18
SEP
2012

Jackie Named As One Of Yorkshire’s Top 100 Entrepreneurs

Jackie Whiteley was named one of Yorkshire's top 100 entrepreneurs in The Yorkshire Post. The survey was sponsored by Coutts Bank and Grant Thornton. Jackie said 'I am delighted to have been recognised in this way and that Strulch is proving to be so popular amongst professional and amateur gardeners'
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28
NOV
2011

David Hobson’s Article - In The Garden- About The Alnwick Garden Mentions Strulch

http://www.therecord.com/living/article/630597--in-the-garden-england-s-alnwick-garden-is-a-sight-to-behold David Hobson's article about The Alnwick Garden mentions Strulch and the great recommendation which came from the gardeners there.
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17
AUG
2011

The Daily Telegraph Gardening Page - For You, Weeds, The War Is Over

Weeding weapon: Strulch Jean Vernon Jean Vernon chooses the best of the weedbusters It's not just the garden plants that are romping away in the borders. Weeds are making the most of the warmer, wetter weather and colonising any bare patch of soil. Time spent dealing with these culprits now will be man-hours well spent. Reap the benefits Applying a surface mulch does wonders for the...
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02
DEC
2009

Burley businesswomen gets a helping hand

An entrepreneur received mentoring from one of the region’s top business figures as part of a prize. Burley-in-Wharfedale-based Jackie Whiteley, who founded her organic gardening mulch business Strulch with husband Geoff, gained a silver award in the “Bucking the Trend” contest run by Business Link Yorkshire. Her reward was a mentoring session with Richard Gregory, chairman of Yorkshire Bank....
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17
JUL
2009

The Interview: Jackie Whiteley On Why Challenges Reap Their Own Reward

JACKIE Whiteley is one half of garden mulch company Strulch. The former careers advisor now heads the growing Yorkshire firm while husband and scientist Geoff continues his academic work. In this week's The Interview she reveals why challenges can reap their own reward. What aspects of your job/profession do you enjoy the most? The freedom to make my own decisions. Having worked in big...
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08
JUL
2009

Mulch ado about new product

It’s often a big step from the world of university research to the gritty reality of commercial success, but a West Yorkshire company run by a former academic and his wife is going from strength-to-strength after cornering the market with a unique horticultural product. Their small company is taking on the multi-national giants who dominate the gardening products market. Strulch, based in...
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02
JUL
2009

Mulching forward to global success

YORKSHIRE-based entrepreneurial academics Geoff and Jackie Whiteley are celebrating a double win for their innovative organic gardening product Strulch. On the day Jackie collected the Yorkshire Woman of Achievement Award, husband Geoff was delivering a repeat order to the world famous Royal Botanic Gardens at Kew. Both events mark the continued success of the wheat-based peat alternative,...
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20
JUN
2009

WOMAN OF ACHIEVEMENT Award: Jackie Whiteley

Yorkshire Evening Post Published Date: 20 June 2009 Yorkshire's special women have been celebrated at one of the region's most prestigious events. Jayne Dawson reports WOMAN OF ACHIEVEMENT award: Jackie Whiteley A woman who has built up a successful business and inspired others despite personal tragedy has been named Yorkshire Woman of Achievement. Jackie Whiteley, who runs Strulch UK, a...
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