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March 2007

Jackie Whiteley Is A Member Of Wire (Women In Rural Enterprise)

A new garden mulch! There aren’t many opportunities to be innovative in the garden and horticultural industry but that is what we have done. STRULCH is a mulch made from home grown wheat straw. Having worked only in the public sector,  I set up the company with my husband Geoff, who is an academic. A mad idea? No, when you believe in something strongly you have to make it happen. We soon realised that others shared our enthusiasm. The Eden Project endorses Strulch and the RHS trialled it and sell it and we  have  been on TV. Strulch has credibility and that makes good business sense Jackie's page on WIRE

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February 2007

Innovation For The Gardener

Strulch Limited was founded by Geoff and Jackie Whiteley in 2004 to market the new straw-based mulch. The process used to make Strulch was developed by Dr Geoff Whiteley in the School of Biology at the University of Leeds. It is distributed in the UK under license. Geoff has won a number of prestigious awards for the product including an Innovation Award from NESTA (National Endowment for Science, Technology and Arts) and a Home Grown Cereals Authority Enterprise Award.

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