A new garden mulch! There aren’t many opportunities to be innovative in the garden and horticultural industry but that is what we have done. STRULCH is a mulch made from home grown wheat straw. Having worked only in the public sector, I set up the company with my husband Geoff, who is an academic. A mad idea? No, when you believe in something strongly you have to make it happen. We soon realised that others shared our enthusiasm. The Eden Project endorses Strulch and the RHS trialled it and sell it and we have been on TV. Strulch has credibility and that makes good business sense Jackie's page on WIRE
Strulch Limited was founded by Geoff and Jackie Whiteley in 2004 to market the new straw-based mulch. The process used to make Strulch was developed by Dr Geoff Whiteley in the School of Biology at the University of Leeds. It is distributed in the UK under license. Geoff has won a number of prestigious awards for the product including an Innovation Award from NESTA (National Endowment for Science, Technology and Arts) and a Home Grown Cereals Authority Enterprise Award.
Ilkley-based company Strulch has teamed up with celebrity gardener Diarmuid Gavin to help raise awareness of the effect of climate change on the world's poorest communities. Strulch, the organic garden mulch maker, was asked to contribute its environmentally friendly product to a design which went on show at Christian Aid's eco-house show at Birmingham's NEC. The product uses less water and retains more moisture than other garden mulches, reducing the need for constant watering and placing less demand on fragile water systems in countries and regions where rainwater is at a premium. Jackie Whiteley, who co-founded the business with husband Geoff, said: "Diarmuid is famed for his sustainable garden designs which make the most of the environment around them and we were delighted to be able to contribute to a feature which is raising awareness of one the most daunting challenges. "Climate change will affect the entire global population but it is often the poorest communities who are the first to suffer and this is an excellent opportunity to exhibit Strulch, with its organic properties which benefit rather than damage the environment around us." Diarmuid said: "The idea of sustainable living is becoming more important, both here and around the world. To create a garden which reflects that with Christian Aid for Grand Designs is a fantastic idea." (From Bradford Telegraph & Argus Business New Feature)
01/05/05 Strulch Garden Mulch was used on the Africa Garden at the British Museum in the last ever Groundforce programme.
8 May – 4 September 2005 West Lawn, Museum forecourt Exhibition closed
Part of Africa '05 seasonOver the years the BBC’s Ground Force programme has led millions of fans down more than 130 garden paths, creating backyard paradises in just days and teaching viewers along the way about different ‘plant practices’ from around the world. The Africa Garden is the team’s final creation. Over the summer, visitors will be able to explore the Museum and the garden, finding connections between the plants and the cultures they come from. The garden includes flora from three African climate zones - desert, tropical and temperate - informed by Ground Force’s work in Ethiopia, Morocco and their garden for Nelson Mandela in South Africa. It also features contemporary sculptures by African artists - from Mozambique to Ghana - including work specially commissioned by Ground Force. You can find more contemporary African art, alongside outstanding objects of African heritage, in the Museum’s African Galleries (Room 25), including work by the artists represented here. The Africa Garden is part of a major collaboration between the BBC and the British Museum in support of Africa '05. View an online tour of the sculptures from the Africa Garden View an online tour created for Africa '05 Africa Beyond website Ground Force would like to thank the following organisations for their generous support in the making of the Africa Garden: The Eden Project, Travis Perkins, Timbmet, Wood For Good, The Stone Federation, JCB, The October Gallery, Robert Loder, Westbourne Gallery, BBC Neighbourhood Gardener Scheme, The London Borough of Camden, The Horniman Museum, Christian Aid, Apta, Strulch, Classiflora, Ginko Garden Centre, Hozelock, Gem, Spear and Jackson
01/01/05 Strulch was used to retain moisture in a RHS long term trial of wetland iris For further information visit the RHS