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November 2006

TV’s Diarmuid And Jackie Team Up

Ilkley-based company Strulch has teamed up with celebrity gardener Diarmuid Gavin to help raise awareness of the effect of climate change on the world's poorest communities. Strulch, the organic garden mulch maker, was asked to contribute its environmentally friendly product to a design which went on show at Christian Aid's eco-house show at Birmingham's NEC. The product uses less water and retains more moisture than other garden mulches, reducing the need for constant watering and placing less demand on fragile water systems in countries and regions where rainwater is at a premium. Jackie Whiteley, who co-founded the business with husband Geoff, said: "Diarmuid is famed for his sustainable garden designs which make the most of the environment around them and we were delighted to be able to contribute to a feature which is raising awareness of one the most daunting challenges. "Climate change will affect the entire global population but it is often the poorest communities who are the first to suffer and this is an excellent opportunity to exhibit Strulch, with its organic properties which benefit rather than damage the environment around us." Diarmuid said: "The idea of sustainable living is becoming more important, both here and around the world. To create a garden which reflects that with Christian Aid for Grand Designs is a fantastic idea." (From Bradford Telegraph & Argus Business New Feature)

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